About us

We are NOT YOUR ORDINARY ABAYA, the store that creates the most elegant, classy, and one-of-a-kind pieces. ALL of our standout pieces are designed by Emirati women who believe in the delight of the details where comfort meets elegance. 

The UAE-based company  creates a collection of elegant abayas that highlights the UAE's distinctive blend of traditions and contemporary fashions. Our designs are updated frequently to reflect the most recent trends. We take great satisfaction in providing you with artistically crafted abayas that combine traditional and modern fashion. that will make you standout in the crowd.

At NYOA, we work hard to design abayas that are not only attractive and sophisticated looking, but also comfortable and fashionable for you to wear. Also, we provide our opulent, exclusive collection of designs. We hope to give you a unique shopping experience with NYOA.

Our website is set up to be user-friendly and to assist you in locating the perfect abaya that best suits your requirements.